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Why the shame? Pick up the brush

Toilet cleanliness is one of the most important elements of a safe and clean home, yet it is often neglected. Domex is committed to helping to improve sanitation and battle the effects of poor toilet hygiene.

The importance of toilet cleanliness


We know why cleanliness is important: hygiene is one of the most effective ways to reduce the risk and spread of disease. Toilet hygiene is crucial for good health and dignity in our daily lives. A clean toilet is not a luxury; it is a basic sanitary need.

Despite this, one estimate suggests that 72% of Indians do not have access to improved sanitation facilities.[1] Poor toilet hygiene brings a long list of potential health risks. Relieving oneself in unsanitary conditions can lead to infections and diseases, especially diarrhoea. In extreme but not uncommon cases, diarrhoeal diseases can be fatal. In fact, diarrhoea is the third leading cause of childhood mortality in India.[2]

Recognising the importance of clean toilets starts in our own homes. Having access to a toilet is a huge advantage to personal hygiene, which we need to use and appreciate by keeping it as clean as possible. It’s time that everyone takes ownership of the task of keeping their own toilet clean. The cultural stigma that many of us still attach to cleaning toilets is only making our own daily lives unpleasant and unsanitary. It’s time to normalise toilet cleaning as what it really is: just a household chore like any other. Benefits of clean toilets are impossible to overestimate: if everyone takes personal responsibility to ensure that their toilets are clean, life will be more pleasant and hygienic for everyone.

Our ‘Why the shame? Pick up the brush!’ campaign for toilet cleanliness


Domex believes that poor sanitation is an evil worth fighting and is working with people across different walks of life to reduce the stigma associated with cleaning toilets... Across the globe cleaning toilets is considered like any other chore. Even when we, Indians, go abroad for work or a vacation we do all household chores ourselves including cleaning toilets. Unfortunately, this sense of normalcy about cleaning the toilet and treating it like any other chore doesn’t exist in India.[3] Domex is committed, to defeating this stigma and helping everyone achieve a hygienic, practical approach to toilet hygiene.

So how do you clean a toilet?

Domex Toilet cleaning liquid and Domex Powder are both designed to make toilet cleaning easy and effective and remove malodour causing germs.

Domex Toilet cleaning liquid kills germs in your toilet and leaves 2 times longer-lasting fragrance. [4] 

Domex Powder is ideally suited to remove germs on any type of toilet, including squat toilets. Simply spread, brush and flush!



How often should you clean your toilet?

To keep it clean and fresh, you should be giving the toilet a quick clean with a good quality toilet cleaning product once or twice a week. Domex Toilet cleaning liquid and Domex Powder are designed for safe and easy toilet cleaning to remove malodour and remove germs. The more often you clean your toilet, the easier the task will be. Picking up the brush for these weekly cleans takes just minutes, leaving you with a safe and pleasant toilet.


A clean, hygienic toilet is an asset you can be really proud of. You can make sure that your own toilet is up to a top standard by taking the responsibility to clean it yourself. When toilet cleaning is as much a part of your household routine as cleaning any other appliance, you’ll barely notice the task.

[1] Health and environmental sanitation in India: Issues for prioritizing control strategies

[2] Diarrheal diseases among children in India: Current scenario and future perspectives; The Impact Of Water and Sanitation On Diarrhoeal Disease Burden And Over-Consumption Of Antibiotics, p. 23-24

[3] Advertorial document

[4] As per lab testing